Reaching, engaging, and educating physicians is often a pharma marketer’s main task. After all, physicians are the ones who make the decisions on which brands to prescribe—or at least they used to be. As more physicians become part of larger networks, accountable care organizations (ACOs), or integrated delivery networks (IDNs), they are starting to lose some of their prescribing power.
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Cancer care usually happens outside of experimental settings, but patient genomic data isn't commonly used to make decisions. Genospace uses patient data from next-generation sequencing to create market reports. Real-world evidence is vital to understanding genomics in cancer progression and therapeutic interaction.
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How Pharma Can Help Ease the Growing Burden on Healthcare Professionals
Reaching, engaging, and educating physicians is often a pharma marketer’s main task. After all, physicians are the ones who make the decisions on which brands to prescribe—or at least they used to be. As more physicians become part of larger networks, accountable care organizations (ACOs), or integrated delivery networks (IDNs), they are starting to lose some of their prescribing power.
By PM 360 May 16, 2019
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