Strategic Alerts for Oncology Brand Success
Triggered alerts from Ontada bring together point-of-care EHR signals from The US Oncology Network, claims-based visibility across the broader market, and forward-looking predictive insight so brand, access and field teams can respond to adoption and access shifts as they emerge, not after the market has moved.
Scale and speed to act on change across real-world oncology
How triggered alerts work
Built on point of care oncology data
Surfaces clinical signals directly from iKnowMed®, Ontada's oncology-specific EHR used by the nation’s largest community oncology network
Expanded with real-world data sources
Extends visibility with open medical and pharmacy claims to capture activity beyond community oncology settings
Triggered by meaningful clinical and access events
Generates alerts when diagnosis, treatment or reimbursement changes meet your specified criteria
Enhanced with pattern-based signal aggregation
Signals can be analyzed collectively to identify emerging patterns and support prioritization
3 Alerts options aligned to how you monitor change
Alerts
Focus on point-of-care visibility into treatment, testing, biomarker and disease progression within The Network and Onmark practices
Extended alerts
Expand monitoring beyond The Network to track treatment initiation, switching and access dynamics across a broader real-world footprint
Predictive alerts
Surface predictive insights across aggregated signals to help prioritize where to focus as activity evolves for complex or time-sensitive scenarios
Act on emerging adoption signals across sites of care and respond as prescribing and utilization shifts
Identify reimbursement challenges alongside clinical activity and adjust strategy before uptake is impacted
Prioritize engagement based on meaningful clinical and treatment events as they occur
Focus education where changes in treatment patterns indicate potential need for support
Incorporate EHR- and claims-based triggers into ongoing analysis of treatment patterns and market dynamics
Which questions can triggered alerts help you answer?
Adoption signals
Which providers are adopting your brand within and beyond community oncology, and what factors are driving adoption across sites of care?
Emerging patterns
What treatment, testing or utilization trends are emerging across real-world data, and how could they shape your strategy?
Reimbursement challenges
Where are coverage challenges, denials or delays occurring alongside clinical activity, and how can you respond?
Education needs
Which providers or sites of care may benefit from targeted education based on observed changes in treatment behavior?
Oncology brand strategy
How can these signals inform decisions and action across launch and post-launch strategy as market dynamics evolve?
Site-of-care dynamics
How are treatment and referral patterns shifting across sites of care, and where are new opportunities emerging?
How triggered alerts support your brand across the lifecycle
- Identify emerging treatment, biomarker and testing patterns shaping the evolving standard of care
- Anticipate where adoption may emerge across community oncology and the broader market
- Monitor early access and reimbursement signals alongside clinical activity
- Respond as providers initiate or change treatment in real time
- Detect access barriers such as denials or delays as they occur
- Prioritize field engagement based on meaningful clinical and treatment events
- Track treatment initiation, switching and continuation across sites of care
- Identify shifts in utilization, referral patterns and competitive dynamics
- Focus resources where meaningful change is occurring to support ongoing strategy
- Identify emerging treatment, biomarker and testing patterns shaping the evolving standard of care
- Anticipate where adoption may emerge across community oncology and the broader market
- Monitor early access and reimbursement signals alongside clinical activity
- Respond as providers initiate or change treatment in real time
- Detect access barriers such as denials or delays as they occur
- Prioritize field engagement based on meaningful clinical and treatment events
- Track treatment initiation, switching and continuation across sites of care
- Identify shifts in utilization, referral patterns and competitive dynamics
- Focus resources where meaningful change is occurring to support ongoing strategy
- Point-of-care depth from iKnowMed, Ontada's oncology-specific EHR used in community oncology
- Integrated clinical and claims signals for broader visibility across sites of care
- A single solution supporting event-based and pattern-based alerting
Alerts are generated when predefined clinical, treatment or reimbursement events occur and meet your specified criteria, using EHR data and, where applicable, claims-based signals.
Delivery cadence depends on the data source. EHR-based alerts are available daily or weekly, while claims-based signals are typically delivered on a monthly cadence.
Alerting combines point-of-care clinical data from the iKnowMed EHR with open medical and pharmacy claims to provide visibility across community oncology and the broader market.
Predictive alerts use aggregated, de-identified real-world signals to identify patterns that may indicate emerging clinical or access activity. Unlike event-based alerts, which notify you after a change has occurred, predictive alerts provide directional insight to help prioritize where to focus as activity evolves.
Yes. Alerts are configured based on your defined criteria, including diagnosis, treatment, biomarker status and reimbursement-related events.
Alerts can capture a range of meaningful changes, including treatment initiation or switching, testing activity, disease progression signals and reimbursement events tied to patient care.
In addition to identifying events as they occur, alerting can incorporate pattern-based signals derived from aggregated real-world data to highlight emerging trends and support prioritization.
Identify meaningful clinical and access events as they emerge and respond with greater confidence. Triggered alerts help you stay current and act on shifts in real-world oncology care.