The power of clinical data for brand teams
To develop a targeted and effective commercial strategy, brand teams often need both claims and clinical data. While claims data offers a broad view of healthcare utilization, clinical data provides daily, detailed insights from patient records.
What’s inside:
- The differences between claims and clinical data
- How commercial teams can leverage clinical data
- How the growth in actionable biomarkers is shifting the data conversation
- The benefits of clinical data during both launch and growth phases
Download the infographic to explore how clinical data can strengthen your commercial strategy.
