Why Community Oncology Data Matters for Brand Strategy | Commercial Whitepaper

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Cancer care usually happens outside of experimental settings, but patient genomic data isn't commonly used to make decisions. Genospace uses patient data from next-generation sequencing to create market reports. Real-world evidence is vital to understanding genomics in cancer progression and therapeutic interaction.

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The growing importance of community data for brand managers and commercial teams

An estimated 85% of cancer patients in the United States are treated in the community setting by oncologists who manage a wide range of cancer types.¹  With so many patients opting for local care, community oncology data has become a critical tool for brand managers and commercial teams developing and refining product strategies.

This white paper explores how clinical data from the community setting can provide near real-time insights into cancer care and support more informed commercial decision-making.

What’s inside:

Why clinical data from the community is essential to understanding cancer care in near real-time
The growing importance of biomarker data and its role in effective brand strategy
The power of physician-level data to understand treatment patterns

Download the white paper to understand how community oncology data supports brand strategy and commercial decision-making.

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