10 reasons life sciences companies should invest in podcasts
Whether you’re launching a new therapy, educating on biomarker strategies or simplifying complex trial data, podcasts offer a scalable, data-rich way to reach oncology providers where they are.
This e-book explores how podcasts are helping life sciences companies cut through the noise — and why they’re becoming a go-to channel for provider engagement.
What’s inside:
- How short-form podcasts (<15 min) are outperforming webinars in provider engagement
- Why expert-led episodes drive higher completion and recall rates
- What makes podcasts ideal for peer-to-peer learning and real-world case discussions
- What engagement metrics you can expect — and how to act on them
Download the e-book to see how leading brands are using podcasts to drive measurable provider engagement.